Outerwear
The Classic Trench
An oversized cream trench with storm flap, belted waist and a relaxed drape that layers over everything.
Fall / Winter Collection — Now Showing
Wear the moment.
Wear the moment.
Hold on to the style.
Hodler Store creates timeless, thoughtfully made clothing for everyday life — and pairs it with AI technology that lets you see every outfit on yourself before it ever reaches your door.
AI Fit Match
Trench coat — fits true to size on your body profile.
Our Story
Clothing you keep, not clothing you replace.
Hodler was born in Maple Valley, Washington, from a simple idea: a wardrobe should feel like something you hold on to. Our name is a nod to that belief — we design pieces worth holding.
Every Hodler collection begins with the essentials people actually reach for: a coat that works from Monday commute to Sunday brunch, a knit that softens with every wear, linen that breathes through the warmest days. We focus on clean silhouettes, honest fabrics and colors that pair effortlessly with what is already in your closet.
At the same time, we believe shopping for clothes should be easier. That is why we are building Hodler AI — technology that lets you design, visualize and virtually try on outfits, so you can choose with confidence and spend less time in fitting rooms.
Timeless Design
Silhouettes that outlive trends and season after season stay relevant.
Considered Fabrics
Wool blends, cotton, linen and soft knits chosen for comfort and durability.
Versatile by Nature
Every piece is designed to mix and match across your entire wardrobe.
Tech-Forward
AI and virtual reality tools that make choosing clothes faster and smarter.
The Collections
Curated pieces for every day.
From structured outerwear to relaxed summer linen, explore the Hodler edit. Every item can be previewed on your own body profile with our AI virtual try-on.
Outerwear
Bordeaux Tailored Coat
Double-breasted wool-blend coat in deep wine, with zip-detail sleeves and a sharp, fitted silhouette.
Knitwear
Cloud Chunky Cardigan
A heavyweight, open-front cardigan in soft heather grey with balloon sleeves — instant warmth, effortless style.
Knitwear
Pastel Stripe Sweater
A relaxed crewneck in mint, rose and cream stripes. Pairs beautifully with long skirts or straight denim.
Dresses
Riviera Ruffle Dress
A breezy white mini dress with ruffled straps and a square neckline — made for long, sunny afternoons.
Sets
Rosé Linen Set
A soft pink band-collar linen shirt paired with wide white linen trousers. Wear together or apart.
Dresses
Everyday Tiered Maxi
A flowing short-sleeve maxi with tiered skirt and hidden side pockets. Easy, comfortable, endlessly wearable.
Shirts
Longline Poplin Shirt
A crisp, elongated white shirt with roll-tab sleeves — wear it open as a light layer or tied at the waist.
Shirts
Sky Wrap Shirt
A light blue cotton shirt with a self-tie wrap front. Shown styled with our black straight jeans.
Essentials
Ribbed Racer Tank
A sculpting rib-knit tank in sand beige — the perfect base layer under blazers, cardigans and shirts.
Menswear
Off-Duty Sweatshirt & Cord Set
A heavyweight black crew sweatshirt with relaxed grey cord trousers — elevated comfort for every day.
Menswear
City Minimal Look
A fine black crewneck with charcoal tapered trousers and a canvas tote. Clean, sharp, done.
Looking for a specific size, color or piece? Contact our stylists — we are happy to help.
Lookbook
Styled by Hodler, lived in by you.
Inspiration for every chapter of the week. Each look is built from versatile pieces that move easily between work, weekends and evenings out.
Heritage Handcraft Collection
Handwoven brocade, made by hand, rooted in tradition.
Alongside our modern essentials, Hodler proudly presents a collection of traditional handwoven brocade — known in Vietnam as thổ cẩm — created by skilled artisans from highland ethnic communities.
Each textile is woven slowly on wooden looms, using techniques passed from mother to daughter for generations. The geometric motifs — diamonds, spirals, mountains, stars and flowers — tell stories of nature, family and the land. Natural plant dyes such as indigo give each piece deep, living color, and hand embroidery adds detail no machine can copy.
We transform these heritage fabrics into jackets, coats, bags and accessories you can wear every day. Because every piece is made by hand, no two are ever exactly alike — small irregularities are the signature of a true artisan.
Hand-spunCotton and hemp fibers prepared by hand
Hand-dyedNatural indigo and plant-based colors
HandwovenPatterns woven thread by thread on the loom
Shop the Handcraft Edit
One-of-a-kind artisan pieces.
Quantities are limited and every item is unique. Tap "Order Now", leave your contact details, and our team will reach out to confirm availability and complete your order.
Handmade
Jackets
Highland Heritage Jacket
Deep indigo cotton with wide sleeves of hand-embroidered brocade in rose and cream, finished with a matching woven sash.
Handmade
Jackets
Brocade Bomber Jacket
A modern bomber cut from richly patterned brocade — tradition meets street style. Pair with a slip dress or denim.
Handmade
Coats
Mountain Story Long Coat
A relaxed black cotton coat with hand-embroidered brocade panels on the sleeves in emerald, blue and violet.
Handmade
Scarves
Sunset Loom Scarf
A generous handwoven wrap in glowing sunset tones with tassel fringe — a shawl, scarf or throw.
Handmade
Bags
Phoenix Embroidered Tote
A statement tote with dense hand embroidery of birds and blossoms, braided handles and playful pompom trim.
Handmade
Bags
Hemp Maze Crossbody
Hand-woven natural hemp with a classic maze-pattern brocade panel, two zip pockets and an adjustable strap.
Handmade
Bags
Blossom Hobo Bag
A slouchy shoulder bag pairing a vibrant embroidered floral panel with finely pleated black cotton.
Handmade
Accessories
Peacock Wristlet Clutch
A compact zip clutch with peacock-inspired embroidery in violet and fuchsia, finished with a pompom charm.
Custom & bulk orders welcome. Looking for a specific pattern, color or size, or brocade pieces for gifts, events or your boutique? Tell us what you need and we will work with our artisans to make it.
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Personal Styling
Tell us your style, size and occasion — our stylists curate looks made just for you.
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AI Fit Guidance
Smart size recommendations based on your body profile, reducing guesswork and returns.
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Easy Exchanges
Not quite right? Our friendly team will help you exchange for a better fit or style.
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Real Human Support
Questions about fabric, care or styling? Email us and a real person will reply.
Hodler AI — Fashion Technology
Design, build and try on clothes with artificial intelligence.
Hodler AI is our second pillar: a fashion-technology platform that brings artificial intelligence, 3D garment simulation and virtual reality into the way clothes are designed, made and chosen. See exactly how a piece looks and fits on you — without stepping into a fitting room.
- Virtual try-on from a single photo or a quick body scan
- AI-assisted design that turns ideas and sketches into 3D garments
- Accurate fit and size prediction tailored to your body shape
- Immersive AR & VR experiences — the fitting room of the future
What Hodler AI Does
One platform, from first sketch to final fit.
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AI Virtual Try-On
Upload a photo or create your avatar, choose any garment, and our AI renders it on your body with realistic drape, folds, lighting and proportions — in seconds.
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AI Design Studio
Describe an idea or upload a sketch. Generative AI proposes silhouettes, colorways, prints and fabric combinations, helping designers explore hundreds of options in minutes.
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3D Garment Construction
Every design is built as a true 3D garment from digital sewing patterns, with physics-based fabric simulation so you can see how cotton, wool or silk really moves.
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Smart Fit & Size Prediction
Our models analyze body measurements and garment specs to recommend the right size and highlight how each area will fit — shoulders, waist, hips and length.
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AR & VR Fitting Rooms
Step into immersive virtual showrooms, or use augmented reality on your phone and smart mirrors to see clothes on you in real time, from every angle.
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Personal AI Stylist
Get complete outfit suggestions based on your style, occasion, weather and the pieces you already own — a stylist that learns what you love.
Hodler AI · Virtual Fitting Room
Live preview
The Classic Trench
Fit match: true to size · Relaxed drape
How Virtual Try-On Works
Your fitting room, anywhere.
Tap a garment on the left to preview the experience. In the full Hodler AI app, every look is rendered on your own body.
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Create your body profile
Upload one full-length photo or complete a quick phone scan. AI estimates your measurements and builds a private 3D avatar.
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Choose any garment
Browse the Hodler collection or upload a design. Each piece is stored as a true 3D garment with real fabric properties.
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See it on you — instantly
Our AI fits the garment to your body, simulating drape, stretch and movement. Rotate, walk and compare looks side by side.
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Choose with confidence
Get your recommended size, styling suggestions and matching pieces — then decide, knowing exactly how it will look.
Save Time
Try on dozens of outfits in minutes instead of hours in changing rooms or waiting on deliveries.
Fewer Returns
Seeing the fit before you choose means fewer wrong sizes, fewer returns and less frustration.
More Sustainable
Digital samples and virtual fittings reduce physical prototypes, shipping and textile waste.
Truly Personal
Recommendations shaped around your body, your style and your lifestyle — not a generic model.
Digital Garment Design
Designers create and refine garments entirely in 3D — testing volume, texture and color before a single meter of fabric is cut.
Smart Mirrors & AR
In-store and at home, augmented-reality mirrors let you swap colors and styles on your reflection with a simple gesture.
Phygital Fashion
Where physical and digital meet: wearable digital twins of real garments for avatars, virtual worlds and social content.
Our Vision
“The future of fashion is one where you can see, feel and try every garment virtually — and only make what people truly love.”
Hodler is working toward a world where virtual reality and AI are a natural part of getting dressed: designers prototype digitally, shoppers try on from anywhere, and the industry produces less waste. We are actively collaborating with designers, brands and technology partners who share this vision.
Join the Hodler AI Journey
FAQ
Questions, answered.
We offer women's and men's wardrobe essentials — outerwear, knitwear, shirts, dresses, linen sets and everyday basics — designed with clean lines and versatile colors so pieces work together across seasons.
Simply send us a message through the contact form below or email nambabi2609@gmail.com with the piece you are interested in, your preferred size and color. Our team will reply with availability and all the details you need.
Yes. Every piece in our Heritage Handcraft collection is hand-spun, hand-dyed, handwoven and often hand-embroidered by artisans from highland ethnic communities. Because each item is made by hand, colors and patterns vary slightly from piece to piece — which makes every one unique.
A short form opens where you leave your name, email, phone number and any preferences such as size, color or quantity. Our team receives your request and contacts you directly to confirm availability, delivery and all remaining details. Nothing is charged when you submit the form.
AI virtual try-on uses computer vision and 3D garment simulation to show how a piece of clothing would look on your own body. You upload a photo or create an avatar, choose a garment, and the AI renders a realistic preview including fit, drape and proportion.
Yes. Photos and body measurements are used only to generate your try-on previews and size recommendations. We never sell your images, and you can request deletion at any time. Read more in our Policies.
Our fit models compare your measurements with each garment's exact specifications. Accuracy improves the more information you provide. Recommendations are guidance — our team is always happy to help confirm the best size.
Absolutely. We welcome collaborations with fashion designers, boutiques and technology partners interested in AI design tools, 3D garment construction and virtual try-on. Choose "Hodler AI partnership" in the contact form to get started.
Yes. If a piece does not fit as expected, contact us within 30 days of delivery and we will help arrange an exchange. Full details are in our Returns & Exchanges policy.
Get in Touch
We would love to hear from you.
Product questions, styling advice, wholesale or Hodler AI partnerships — reach out and our team will respond as soon as possible.
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Address
Hodler LLC
28218 226th Pl SE
Maple Valley, WA 98038
United States -
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Email
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Support Hours
Monday – Friday, 9:00 AM – 6:00 PM (PT)